Google Play vs App Store Fees in 2026: A Side-by-Side Comparison

Both app stores rewrote their fees in 2026, and the answer to "which takes more" now depends on region, revenue and how the customer pays.

Google Play (US, UK and EEA, since June 30, 2026)

• 10% service fee on a developer's first $1 million a year, and on all auto-renewing subscriptions.
• 5% billing fee on top, only when using Google Play's billing system.
• Above $1 million, other purchases pay 20% (new installs) or 25% (existing installs).

Apple App Store

• 30% standard, 15% for Small Business Program members and for subscriptions after the first year.
• In the EU from October 1, 2026: 26% for in-app purchases, 15% for link-outs, with reduced rates of 15% and 10%.
• In the US, link-outs currently carry no Apple commission while a court considers Apple's proposed rates.

Subscriptions under $1 million

A small subscription developer pays about 15% in-app on both stores: Google's 10% service fee plus 5% billing, or Apple's 15% reduced rate. Moving payment to the web saves the 5% on Google and, in the US for now, the full Apple commission, minus your own card processing.

Tip: Rules are still moving in both stores. Check the current terms for each region you sell in before changing your checkout.