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The SaaS Quick Ratio: Measuring Growth Efficiency

Two companies can add the same net new MRR in very different ways. The quick ratio shows how much you gain for every dollar you lose.

By Muhammad Ahmad. Published . 1 min read.

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Net new MRR tells you how much recurring revenue grew. It doesn't tell you how hard the business worked to get there. A company that wins $10,000 and loses $3,000 is in a very different position from one that wins $30,000 and loses $23,000, even though both added $7,000.

The formula

The quick ratio divides what you gained by what you lost: (new MRR + expansion MRR) ÷ (churned MRR + contraction MRR).

A month with $7,000 of net new MRR
  1. Gained

    $8,000 + $2,000equals$10,000

  2. Lost

    $2,500 + $500equals$3,000

  3. Quick ratio

    $10,000 ÷ $3,000equals3.33x

A ratio of 3.33 means the company added $3.33 for every dollar that leaked away through cancellations and downgrades.

What a good ratio looks like

A quick ratio of 4 or more is widely cited as a sign of efficient growth for early-stage SaaS. Below 1, MRR is shrinking. Between 1 and 4, the business is growing, but churn is eating a large share of what sales brings in.

Mature companies often run lower ratios. As the customer base grows, churn in dollars grows with it, so the same percentage churn produces a bigger denominator.

Using it well

  • Calculate it quarterly or as a three-month rolling average; single months are noisy.
  • Look at the parts, not just the ratio. A falling ratio caused by rising contraction calls for a different fix than one caused by slower sales.
  • Pair it with net revenue retention, which ignores new customers and shows the health of the existing base.